Sea Smart’s privacy policy

Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.seasmart.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

- "Local Storage" enables the Site to store data directly on your browser. This can include user preferences, session information, and other site-specific settings.

- "Session Storage" is a type of local storage that stores data for a single session and is cleared when the session ends. This helps maintain stateful information as you navigate the Site without long-term storage.

- "Analytics Tools" such as Google Analytics or Squarespace analytics provide insights into website traffic, user behavior, and other key metrics. These tools may utilize various tracking technologies to collect data for analysis and reporting purposes.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal, and Interac), email address, and phone number. We refer to this information as “Order Information”.

Additional Information Collected:

• Personal Identifiable Information (PII): Your name, which helps us address you correctly and personalize your interactions with our services.

• Contact Details: Your billing address, shipping address, email address, and phone number are collected to process your orders, arrange delivery, and provide essential updates related to your purchases.

• Order History: We maintain a record of your purchase history, which includes details of past transactions, products or services purchased, dates of purchase, and related information.

• Feedback and Surveys: If you choose to participate in feedback surveys or provide testimonials, we collect your responses and comments to improve our services, understand user needs, and enhance customer satisfaction.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

- Customer Identification: Your name and contact details, including billing and shipping addresses, are essential for accurately processing and delivering your orders. This information helps us verify your identity, ensure delivery to the correct address, and maintain effective communication regarding your purchase.

- Product/Service Details: We record specific details of the products or services you purchase, including product names, quantities, sizes, colors, and associated costs. This enables us to manage inventory levels, fulfill your order accurately, and provide relevant after-sales support or services.

- Transaction History: Each purchase generates a unique transaction identifier, date of purchase, order confirmation number, and related details. We maintain a comprehensive transaction history to facilitate order tracking, address customer inquiries, process returns or exchanges, and analyze purchasing trends or patterns.

- Shipping and Delivery Information: If applicable, we collect additional details related to shipping preferences, delivery instructions, tracking numbers, and courier service providers. This ensures timely and secure delivery of your orders, enhances customer satisfaction, and provides transparency throughout the shipping process.

- Promotional and Discount Codes: If you utilize promotional codes, discount vouchers, or loyalty program benefits during your purchase, we capture relevant code details, expiration dates, redemption values, and associated terms and conditions. This helps us validate promotional offers, apply discounts accurately, and analyze the effectiveness of our marketing initiatives.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). It is also used to to deliver personalized advertisements, improve website functionality, and enhance user experience based on browsing patterns.